It also licenses its virtual idols to partners for a fee. To generate revenues, Zebra Labs cultivates an audience for its idols through short films, images and social posts and in turn monetizes the fan base. Some of the avatars it creates are based on real-life stars, while others are original characters. The aim of Zebra Labs is to “create intellectual property that’s deeply integrated with content” and “run virtual idols like celebrities,” says Li. The startup is waiting for the bull market to return to launch the NFT project, Scarlett Li, founder and CEO of Zebra Labs, tells TechCrunch. The virtual character isn’t a one-off creation instead, Zebra Labs, which produced the video, is turning him into a piece of reusable intellectual property that can be bought as NFTs on marketplaces and appear in other virtual occasions like video games.
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